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Business

  • SUPER LAWYERS: Powerful Presence

    Posted on by WSCadmin

    PUBLISHED IN: 2012 Illinois Super Lawyers — February 2012 Powerful Presence By Nancy Shepherdson Bruce Pfaff sways juries without raising his voice In a courtroom in downstate Tazewell County, the 8-foot-tall face of a corporate executive looms over the jury, a projection of his video deposition. The same executive is sitting ...
  • CONTINENTAL: Sweet Spots

    Posted on by WSCadmin

    M&M's Spokescandies Red and Yellow talk about the company that created them and their relationship with Ms. Green by Nancy Shepherdson The short cynical one goes by the name of Red. The big goofy one is Yellow. And the slinky one is Ms. Green. Collectively, they're the ...
  • AMERICAN DEMOGRAPHICS: Life’s a Beach 101

    Posted on by WSCadmin

    The Class of 2000 – the leading edge of the huge Echo Boom – is about to graduate from college. Can they teach marketers a few lessons about e-commerce? by Nancy Shepherdson The beach in Panama City, Florida, is probably the last place you'd expect to find ...
  • CONTINENTAL: “The Mind of the Manager” column

    Posted on by WSCadmin

    Flextime Frustration:  Mixed Messages Can Sabotage Results by Nancy Shepherdson The manager sat across from me in the all-night diner shaking his head and poking at his scrambled eggs. "I just don't understand it. Our turnover is murder," he sighed. "We treat our people like kings -- ...
  • CONTINENTAL: Intel Inside

    Posted on by WSCadmin

    To drive its radically changing economy, Costa Rica successfully campaigned for processor giant Intel to locate a multi-million dollar facility within its borders by Nancy Shepherdson Native anglers who troll Costa Rican waters know that the best fish -- the fish they'll tell their grandchildren about -- ...
  • AUDACITY: America’s Industrial Elders

    Posted on by WSCadmin

    How Five of the Country's Oldest Companies Have Survived Through Boom, Bust and Technological Revolution by Nancy Shepherdson Can age itself bring a business wisdom and perspective? Good times, bad times, growth, stagnation - do those unsettling and inevitable cycles become easier to take in stride if ...
   
 
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